Content Marketing Outreach: Just How Do You Influence The Influencers?
In our last installment on content marketing, we considered how to get more mileage by “recycling” content. Now, if you are like most people interested…
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Your Number One e-Commerce Website Problem & Fixing It
Over the years, we have had the privilege of visiting, evaluating and even using many, many different types of e-commerce websites, as I am sure…
Information Rich Websites: 6 Critical Areas To Evaluate and Improve
Information rich websites – No doubt you’ve heard it over and over again… The search engines (all other things being equal) have the tendency to…
Don’t Cheat Your Readers: How to Avoid “Near Duplicate” Content
Some time ago, Gary Illyes from Google explained what they referred to as “near duplicate content.” There is a Twitter post where he elaborates on…
To Be Successful With Web Content You Need a Plan
With your web marketing, one of the WORST mistakes you can make is to just throw out content into the web, or your site, willy-nilly,…
Content Marketing: Strategies For Repurposing Content BEFORE Writing
What Is YOUR Content Marketing Strategy? In Content Marketing, to gain maximum efficiency for your efforts, you need to be able to take content and…
Just How Good *IS* Your Website Content? Take This Quiz and Find Out
Everyone finds a quiz interesting and informative, so here’s one you can use to evaluate the present state of your website’s content. Take a minute…
Foundational Questions About SEO Answered – Very Simply
Mystified about SEO? Confused about differing opinions? You are not alone – many people are. So it’s time for some plain-talking about this all-important subject,…
You Don’t Just Need Links – You Need AUTHORITY Links
One of the most basic rules of SEO is that to rank your website better, you need links. But there is an important caveat here:…
What Makes Effective Content “Effective”?
In our continuing series on “Content Marketing” we now come to the $64,000 question — Everyone in the field admits that you need to put…