You Don’t Just Need Links – You Need AUTHORITY Links

authority backlinksOne of the most basic rules of SEO is that to rank your website better, you need links.

But there is an important caveat here: Not all “links” are created equal. In the simplest terms, not all links are seen by the search engines today as being valuable. The ones that are, are often called “authority” links, and ways of estimating that authority have been devised by SEO’ers.


In our modern world, one type of powerful website is a media website.

Newspapers – radio – television – internet… The media (mainstream or specialty) are truly social influencers across our world.

So it just makes good sense that if you can pick up a link from a real media site the search engine gods will place a high value on it.

But how can you pick up such a link? Most likely, you don’t know anyone on staff or a reporter that you can reach out to. But there is a way to get links back from these influencer sites: Press Releases.

So do a little experiment — open up your favorite site ranking tool, and plug the following list of media sites into it and look at their Domain Authority —

Google News

The Press Enterprise


The Boston Globe

ABC 11 Raleigh/Durham

Pasadena Star News

ABC6 News Philadelphia


The Press-Telegram

The Albany times Union

The Wichita Eagle

RCR Wireless

The Miami Herald

The Daily Record

The News Tribune

ABC7 New York City

The Columbus Dispatch

The Daily Herald

The Star Telegram

The Lexington Herald Leader

The SanFrancisco Chronicle

The El Paso times

International Business Times

The Star Tribune

Myrtle Beach Online

The News Observer

Securities Technology Monitor

The Olympian

The Daily Breeze

News OK

The Sacramento Bee

Beyond the Dow

Biomed Reports

American Public Media

Anchorage Daily News

The Bellingham Herald

Bradenton Herald

The Idaho Statesman

Kansas City Star

The Domain Authority of media sites can be anywhere from DA 20 – DA 95 or even greater!

In the past, however, getting press releases published was prohibitively expensive, as subscribing to syndication services (which get your press release distributed) required a huge cash outlay.

But no more. At we have distributed thousands of press releases over the years.

Not just single media sites, but the biggest news aggregator site of them all — Google News — is indexing our PR’s. (Currently we get 98% of our press releases indexed in Google News!)

Not only that, but if you need one written we can handle that as well.

If you have a press release ready-to-go, your cost will only be $69 … If you need us to write it, we will do that and then distribute it, and your cost will be only $119.

A 500-word, professionally-written and professionally-edited (to conform to press release submission requirements) press release. Promotion and publicity — and lots of authority backlinks for your site.

The links embedded in your press release:

Press Releases: A Powerful Tool For Content Marketing
Press Releases: A Powerful Tool For Content Marketing
  1. Build your site’s backlink portfolio
  2. Diversify your backlink anchor text
  3. Will help your client’s site (if you are offering SEO services to clients)

For a moment, go back up and look over that list of media sites.

This is a list of sites that we post our press releases to — every day.

And this is only a partial list — we have over 300 in total.

REAL media sites, not a useless “article directory” or “portal” site (which “free” press release services typically submit to) — and the Domain Authority that comes with it.

So, when planning out your site’s SEO campaigns, remember: Your site needs links, but it needs links from AUTHORITY sites — and press releases can help get you some. Press releases are an essential part of any effective SEO strategy.

Check out our Press Release FAQ here.

Dave Kelly, CEO


What Does “Successful” Content Look Like?

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