Words are the lifeblood of life, communication, education, progress, and the internet is built upon them. Words become an artform that all the other forms of construct are designed around. What niche your article topic is in determines what words you use, what keywords you select to describe efficiently what the end reader is trying to figure out.
Words are judged by Google for their appropriate use within the accepted guidelines and algorithm parameters (E-A-T Guidelines). How those words are written, where they appear and in what pattern they are formatted. Ultimately what their power is to inform, educate, display, and many other things.
Know Your Audiences Vocabulary
Words are used similarly within different concepts and you must know your audience to know what words to use. By setting up your site correctly and using the right words, you can attract attention to your lesson. Google is there to read the words and make it easier to get the right people in front of your content.
Key-words or Words Typed by Your Audience…
In the past keywords were the important words, then the algorithm got smarter and keywords were only one dimension it checked. Words, words that have similar meanings, words that change meaning when words between them are there, or if they aren’t. It can be complicated but overall simple. Words determine who will see it, if they will get use out of it, and if they find it useful. So Google is about the molecular nature of words and how they all play together to capture the hearts and minds of people.
Everything you’re doing with your content marketing is dependant on words being right. Informative value needs to be there as well as useful data, but if the words aren’t correct, it can impact those that would have found it useful information because wording may suggest to them it isn’t the right fit for their situation.
The Optimize in SEO Includes Using the Right Words; including in Anchor/Link Text
SEO is all about what words fit what niches, how to optomize everything from the words out. The words are the determining factor of what people read into and even determine the overall format of your site, content, and links.
When you outsource your content or have it written and posted with links pointing back to your site, they know exactly what words to use to bring the value home for your niche. If your link is not labeled (words used) according to the site (niche/theme) it’s linking to, or it is off-topic, linking to off-topic pages, the words become a liability to your overall ranking/score and usefulness inside the article.
All things considered, done right, this link with the wrong words, wrong external site linking to (or internal interlinking two pages that don’t seem to belong to the main theme/topic of the content they are linking out from) the link may not give your page SEO value. Like if someone asked for a good food place and you mention they have a snack machine inside the tire store.
Food technically is the right topic, but how it’s not what they are asking, makes it polarizing to someone looking for more information and being sent to a page that doesn’t help them find it in relation to the article the link was in. For years this didn’t penalize you but as the algorithm got better, it can now tell the difference- because the words used are easy to assess against what people expect (from search results/analytics etc).
Outsourcing is More than Just Getting an Article, it’s Professionally written with words (proper use per the niche) in mind
Content marketing writers know what information is out there and what information needs to be and train to use words, respect grammar, speak in third person informative, or second, third, and first with third being the dominant one (impersonalizing the information for analytical processing). Professionalism is expressed in specific words and styles of writing, formatting, and overall readability. Conciseness.
Winded statements, non-concise writing, and devoid of any new useful information that’s not common sense, is a waste of words- and Google will know.
It all boils down to understanding the market/audience and writing- after a lot of research, and iterating over time with more and more research and writing you begin to just “speak the language” (write?) and are talking to an audience with the most interest in the topic, and how it’s written.
So in your journey to writing, getting content outsourced for use in SEO, make sure you learn your audience’s way of thinking. Through feedback (comments?) you’ll discover what words your niche audience uses to explain things. You can also read a lot of work in the niche to learn this before you write a word (research).
Many write but use the wrong words for what they’re trying to do. Paying attention to your words and even the way words are perceived in different parts of the world, will help you stay on track. Grammar is great, but the words you use are vital to what results you get. Good Luck!