Author: Troy White

Troy White

Troy White is a top marketing coach, consultant & direct response copywriter based in Calgary, Canada. He has a powerful approach to growing small businesses and entrepreneurial run ventures on a budget. His free Cash Flow Surges blog shares tons of great strategies at his main blog.

Primary Business: Responsive Direct Marketing ,



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  • Marketing Stickiness
    [Business : Marketing] Important rules you need to stick to if you want to succeed in your marketing:1) The purpose of your marketing is NOT to showcase your brand, your logo, (it does not need to be for them to buy something, as it can be for them to take some kind of action like visiting a web page to get something for free)
  • No Email, Internet or Cell Phone Access… It Was Heaven
    [Business : Marketing] We just returned from an incredible 2 week trip to Mabel Lake in British Columbia. Nestled away deep on the north side of the lake is a hidden gem we luckily heard about through our neighbor.
  • Are You A Political Poser To Your Prospects And Clients?
    [Business : Time Management and Productivity] Election season… ahhhhh… smell the pungent odor of BS throughout the air. Makes you want to puke doesn’t it?
  • The Difference Between B2B and B2C
    [Business : Marketing] After nearly 10 years of helping entrepreneurs improve their marketing, I still get a kick out of people that claim “my business is different”. Usually they claim their buyers are different than any other buyers.
  • Taking Responsibility
    [Business : Time Management and Productivity] I couldn’t resist re-posting this fantastic article by a good friend and fellow marketer. OH LORDY… LET’S TEXT MESSAGE OUR WAY OUT OF… PERSONAL RESPONSIBILITY!
  • Earn Your Entrepreneurial Black Belt
    [Business : Time Management and Productivity] An admission: I love getting my my bottom kicked.Since I was a teen, I have been active in one form of martial arts or another. Starting off with Tae Kwon Do, moving to Karate, then to Kickboxing and Muay Thai, finally ending up back in Tae Kwon Do… where I still train regularly. (First Dan Black Belt).
  • Success Secrets From Italian Sausage
    [Business : Marketing] A while back, I met up with a fellow marketer for a brainstorming session at a place called Spolumbos. They are famous on a local scale for the quality of their spicy (and non-spicy) sausages and meats.
  • Why I Love And Hate My Canada Post Mailman
    [Business : Marketing] First, a warning: I am not a fan of unions. This may offend you if you are in a union. When I was 18 yrs old I worked for my first and only union, Alberta Transportation. I was getting paid good coin for standing there holding a elevation stick one day, a sign the next, weighing gravel trucks the next. The worst job of them all? Counting fence posts.
  • Sales Without The Slime Trail
    [Business : Marketing] As a sponsor of an event a few months ago, I went in expecting the content to be delivered on (I wrote the copy based on what they told me would be delivered). While it was a decent event, I felt the content was lacking in delivery of “selling without feeling slimy”.
  • Why I Love And Hate My Post Mailman
    [Business : Marketing] First, a warning: I am not a fan of unions. This may offend you if you are in a union. When I was 18 yrs old I worked for my first and only union, Alberta Transportation. I was getting paid good coin for standing there holding a elevation stick one day, a sign the next, weighing gravel trucks the next.
  • Spring is Here and Marketing Opportunities Abound
    [Business : Marketing] Spring is here and opportunities abound. Gotta love this time of year. Everyone is happier it starts getting beautiful outside (somewhere I am sure, just not here today and the holiday seasons are starting to show themselves. Spring holidays. Summer holidays.
  • My Top Time Vampires
    [Business : Time Management and Productivity] We live in an exciting time. From the technology tools at our disposal, to the incredible ability to be connected to anyone, anywhere. Change is rampant. But with the type of change we have, brings with it many challenges that can ruin your work day.
  • Tough Questions To Ask When Sales Are Slow
    [Business : Time Management and Productivity] Here is what I would do if I was to get into a new business right now, or were suffering from sluggish sales. First thing: I would lock myself away at the library, in a hotel room, or in some form of private location where there are zero distractions and I could dedicate 2 hours minimum (4 hours even better) to this process.
  • Squeezing Some Spring Cheer Out of Calgary’s Wacky Weather
    [Business : Time Management and Productivity] How to go from 94 degrees in the sun, to 30 degrees and a foot of snow… in 24 hours or less. I love it when the teacher becomes the student.
  • The Mustache-Hair-Picker Theory of Marketing With Stories
    [Business : Marketing] With all the constant bombardment by tweets, facebook updates, emails, advertisements, commercials and infomercials, people are tired. But are they tired of advertising, or boring advertising?
  • Cold Calling Mania And My Invaluable College Pro Experience
    [Business : Marketing] Wayyyy back in High School I started painting houses for some side income. It was easy work – and the guy I was painting for paid me quite well, for the time.
  • How Duct Tape Saved My Sanity As A Parent (And Marketer)
    [Business : Marketing] One of the main reasons I left a great paying sales job in the corporate world 9 years ago was my daughters. I wanted to be there as they grew up… and I didn’t want to be sitting in rush hour when they were learning to talk.
  • Wine Barrel Wealth and Hidden Opportunities for the Astute
    [Business : Time Management and Productivity] I realize that times are still tough for many people out there. The last few years were definitely felt here as well. I won’t be one of those posers who pretend all is perfect in la-la land.
  • Fantastic Beasts and Where to Find Them
    [Business : Marketing] What a fantastic title that is. Fantastic Beasts & Where to Find Them, is a little known book by JK Rowling. Get it or at least take the lessons I learned to heart and use them in your business.
  • Okay, Let’s Talk About What Makes You Weird
    [Business : Time Management and Productivity] Let’s talk about your Eccentricities. Quirks. Bizarre behaviours. Unusual beginnings and family ties. The first step is admitting we all have them. The second step is to get them out there!
  • Crack Your Back All The Way To The Email Marketing Bank
    [Business : Marketing] I have a buddy, who I’ve known for 40 of my 43 years on earth. We grew up together, obviously, and have remained very good friends all this time.
  • Turning Your Leads Into Sales
    [Business : Marketing] Do you want a fresh supply of leads coming into your business. And you would like to over come one of the most difficult things you can do. Though it is not so simple to convert a lead into sales. But here is a two step formula you can use to see amazing results.
  • Step One In Lead Generation And Follow Up
    [Business : Time Management and Productivity] We ALL need a fresh supply of leads coming into our business. Yet, it can be one of the most difficult things you can do.
  • Optimist, Pessimist or Opportunist?
    [Business : Time Management and Productivity] Depending on where you live, you may be really excited about what 2012 has to offer… or you may be scared to death of the potential disasters that are lurking around the corner. It has been a challenging 3 years out there.
  • Are You Drifting?
    [Business : Time Management and Productivity] I am listening to a fantastic audio book right now while out walking the dog. “Outwitting The Devil” was written by Napoleon Hill over 70 years ago, and is just now getting to publication and circulation.
  • Content is King in a Pitch-fest World
    [Business : Marketing] Who else is sick and tired of pitch after pitch? Ezines. Blogs. Twitter feeds. Websites. And on, and on, and on. The actual product launches are great examples of marketing, but the sheer volume of them in the internet marketing space is deafening.
  • Simple Strategy for Starting a Business Right
    [Business : Marketing] Someone asked me for a quick and dirty description of how I would ‘re-start’ my business if I was to do it over again. After thinking it through – this, by far, is the simplest way to get a business started, get connected, and get an information product out the door in no time flat!
  • A New Year and a New Marketing Plan for 2012
    [Business : Marketing] A New Year! Now get to work. Seriously, we are all done our rest and relaxation – and now its time to get busy planning for the year.
  • Big Profits From Practical Jokes and Weird Passions
    [Business : Marketing] Back in my University days, I put myself through school, and nurtured my entrepreneurial spirit, by owning a College Pro Painting Franchise. I had started my own painting company in high school, and it was only natural to take this bigger and better with the College Pro name behind me.
  • Time To Create a Cult?
    [Business : Marketing] Way back when Apple was still a baby fruit, I got firsthand experience working on the Apple II. It was a breakthrough at the time – with a 9” monochrome screen and the dual floppy disc drives.
  • Marketing Lessons from the WAWA
    [Business : Marketing] I recently saw a CNBC special on the chain of convenience stores called WAWA. They are experiencing phenomenal success in an industry that, typically, does not have a big brand loyal following.
  • Marketing to the Affluent
    [Business : Marketing] According to Pamela Danzinger (Affluent research expert): “A new survey among 1,237 affluents shoppers about their online shopping habits found that gift ideas and gift shopping is the second most popular reason they turn to the internet.”
  • I’m Pretty Sure My Mailman Is In Witness Protection
    [Business : Marketing] I always wondered what type of job that would be. You’d get lots of exercise and sun. But also lots of cold, rain and snow in many cities.
  • Are You Saying NO Enough?
    [Business : Marketing] Gulp – two months down. 2/12th the year are near gone… are you 2/12th the way to reaching all your goals?
  • Freaky Facebook Results and a GREAT Opportunity
    [Business : Marketing] It’s already through February and it is looking to be a great year ahead! One thing I have been spending quite a bit of time with my clients is in their Facebook marketing.
  • My Tae Kwon Do Black Belt and the Zen of Success
    [Business : Marketing] Fellow Business-Builder, My name is Troy, and I’m a junkie… a martial arts junkie. In the past 11 years of my life, I have been involved in one form of martial arts or another.
  • Quintessentially Canadian
    [Business : Management] Dingo-ball Ice Crystals Hanging from my Toque. If that means something to you, sorry. You obviously live, or have lived somewhere like me where it gets cold… real cold.
  • Stephen Duckett and Cookiegate 2010
    [Business : Marketing] Cookiegate 2010 …and the rapid demise of a CEO. One of my best friends works with the Calgary Health Authority. At the top of the chain was their CEO, Stephen Duckett. They are both numbers geeks. They LOVE crunching numbers, looking at statistics – and analyzing hidden trends that the numbers reveal.
  • 16 Steps to a Lead Generation Magnet (and One Short Cut)
    [Business : Marketing] Yet again, a simple four-hour project has returned major rewards in just a few weeks. This simple strategy works in every possible industry and country imaginable. It will boost your credibility.
  • Cat Poop Coffee and Holy Crap Cereal… Wacky Marketing That Works
    [Business : Marketing] Sometimes you just have to look to the most unusual of places for interesting marketing ideas to help build your business. A couple quick examples show why stories are so important to build into your marketing:
  • Feeling Stuck or Confused In Your Business?
    [Business : Time Management and Productivity] Most times the answer is right in front of you. You ever felt lost, dazed and confused? Can’t see the answer to that nagging business problem?
  • They’ll Fight Over it When You’re Dead
    [Business : Marketing] Fellow business builder, don’t you just LOVE finding a great story telling example? Saddleback Leather is one of my newest finds.
  • A New Entrepreneur Who Gets Marketing
    [Business : Marketing] I had an email today from a realtor. Normally I would ignore it… realtors are among the most pig headed to deal with. I’ve tried… but they know it all and aren’t willing to try something different.
  • From College Student to Millionaire in Under 3 Years
    [Business : Sales] One of the biggest problems entrepreneurs have is fear. Fear of doing something they are not ‘comfortable’ with. Fear of trying something new. Fear of looking less-than-professional.
  • Time Tested Tips for Mastering Your Writing
    [Business : Marketing] Finding your voice is something that takes time. It isn’t natural to most people (myself included, I eeked out a sub-par passing grade in English both in High School and University – had to take the Writing class twice to get my grades up)
  • Lead Generation and Conversion (for the Little Guys)
    [Business : Marketing] We ALL need leads… fresh, hot, ready-to-buy leads. They are the foundation that keeps you in business. But not all leads are created equal, nor are all leads to be treated the same.
  • An Ode To Entrepreneurs
    [Business : Marketing] Fellow Business-Builder, this week’s article is designed to inspire and help entrepreneurs who feel a little lost right now. I hear from them daily.
  • Kinjo Sushi and Chocolate Goodies… Secrets of Success in a Recession
    [Business : Marketing] Fellow Business-Builder, we went out for Sushi the other night at my favorite place, Kinjo Sushi & Grill. We had to wait for 15 minutes (on a Tuesday night), but it was worth it … I LOVE this place.
  • Is It Getting More Difficult To Get Sales?
    [Business : Marketing] One thing about today’s economy… you had better be tough to make it out better off than you went in. The media makes sure you hear all the disturbing trends.
  • 7 Critical Email Marketing Rules
    [Business : Time Management and Productivity] Here’s how you can increase your sales numbers and attract a better quality client Email marketing has transformed the way we can grow businesses. From the costly (yet still highly effective) direct mail world with the postage and printing costs… to the new age of instant delivery and little out-of-pocket costs for a mailing.
  • One-Eyed-Marketing-Makeover
    [Business : Marketing] Just got back from a weekend away with the kids. We went away to Sundre, Alberta… specifically to Tall Timber Leisure Park.
  • How Not To Request A JV
    [Business : Marketing] As you may know, I write a weekly post for Clayton Makepeace. I have been writing there for 2 or 3 years now, and my Small Business Mastery column has become quite popular among readers, and has driven me to continue developing solid content.
  • How My Dog Helps Me In Business
    [Business : Marketing] My dog Casino was found wandering a gravel road on an Indian Reservation when he was under 2 months old. He was malnourished, had a skin disease, and had been kicked in the mouth.
  • Zinging Along With Joe Sugarman
    [Business : Time Management and Productivity] A great recording just posted and a Calgary Writing class coming Hope you had a great week. One of the fun things I did was interview Joe Sugarman.
  • Good News For Marketers Or Is It News?
    [Business : Marketing] NEWS FLASH: Long copy ads make a comeback. Or did they actually go anywhere? One of the longest standing debates online is whether long copy or short copy works better.
  • Bad Marketing At Its Finest
    [Business : Marketing] Another classic example of stupid lead generation. This showed up in my inbox this morning (should have been filtered to Spam or junk but wasn’t)
  • Partners In Business Or Lone Rangers?
    [Business : Time Management and Productivity] One of the toughest things an entrepreneur can do is work with a partner. Why? Because one of the big reasons we go into business is that we are marketing mavericks, rebels, or independent thinkers.
  • Affluent Marketing
    [Business : Marketing] Depending on who you talk to, the economy is either well on track to a recovery, or is on the verge of the next BIG downturn. Some people say this downturn will be bigger than the last one we just went through.
  • Story Telling For Non Story Tellers
    [Business : Marketing] Are you taking yourself for granted? You have heard me talking about the power of story telling in your marketing and you know how important it is.
  • 9 Ways to Promote Your Business in the Coming Months
    [Business : Marketing] Well, it’s now time to start planning for May/June/July promotions. I realize that you may not be using print mail for your marketing, but I DO highly recommend it.
  • Lady Gaga Role Model or Devil in Disguise?
    [Business : Marketing] If you don’t know already, I write a regular article for Clayton Makepeace every Thursday at Small Business Mastery. Clayton is a genius at creating multi-million dollar marketing campaigns and
  • Procrastination is for Princesses
    [Business : Time Management and Productivity] Tired? Fed Up? Too bad – suck it up, princess! Monday morning after a busy weekend doing stuff around the yard, maybe enjoying in a few cold ones to celebrate the weather. You didn’t sleep well.
  • Information Overwhelm or Opportunity Galore?
    [Business : Marketing] There is an overwhelming amount of information right now. I said that 4 years ago. I said that 8 years ago. Some things never change…and the sheer volume of information coming at you and I is mind boggling.
  • Creative Kijiji Ads
    [Business : Sales] Just saw this ad on Kijiji today and absolutely loved it!I would be willing to bet he sold it in no time. When I saw it, there were 26,857 viewers to this ONE single ad.
  • The Belly Dance Bonanza and 11 Ways to Grow a Business
    [Business : Marketing] I gotta tell you an amazing story because you just never know where your next “Big Idea” might come from. This is a story that was told by one of my Wild West Wealth participants.
  • This Got Me on Gene Simmons’ Website
    [Business : Marketing] A couple weeks ago, I shared an article with you that I wrote about Gene Simmons ("Gene Simmons Lessons From a Rock and Roll Great"). I had a bunch of people email me sharing their appreciation for Gene, as well as for the business lessons I shared from meeting and studying this Rock and Roll Great.
  • Secret Projects and Success
    [Business : Marketing] What’s YOUR Secret Project? Red-headed hippy reveals his. Whew! What an Olympics full of triumphs, defeats, and tragedy.
  • I Wish I Had This 8 Years Ago
    [Business : Time Management and Productivity] 8 years ago I blindly quit the corporate sales world and went back to my entrepreneurial roots. I had 1-year old twin daughters at home, and my very understanding wife let us become a zero income family so I could follow my dreams.
  • What’s Your Secret Project? Red-Headed Hippy Reveals His
    [Business : Marketing] Whew! What a week of Olympic triumphs, defeats, and tragedy. After starting off with a devastating tragedy in luge, the Olympics have turned into an incredible showcase of triumph over defeat…
  • Free Cosmo Headlines
    [Business : Sales] DOH! 2 years ago I hired someone to pull all the best headlines from the Cosmopolitan site. Why?
  • Steps to Sticky Lead Generation
    [Business : Marketing] Are you trying to do too much with your advertising? Lots of people I talk to want to take over the world with their new sales letter.
  • Marketing Quick-Hit Tips
    [Business : Marketing] I wanted to start a series of quick-hit tips to help you get better results in your marketing. These are some of the top things you need to understand moving into the New Year and the new mindset of today’s buyers:
  • 2-Stepping Your Way to Successful Lead Generation
    [Business : Sales] Are you trying to do too much with your advertising? Lots of people I talk to want to take over the world with their new sales letter.
  • Mickey Mouse Has a $36 Billion Dollar ‘Secret’
    [Business : Marketing] Happy New Year! Hope you had a great break and are raring to go in 2012 with your new marketing plans. Over the holidays, we spent a few days at Disneyland in California.
  • More Mickey Mouse Marketing Secrets…
    [Business : Marketing] Fellow Business Builder, thanks for all the great feedback on the previous article - "Mickey-Mouse-has-a-36-billion-dollar-secret." I think we all agree that Disney is the best of the best with their marketing, customer service, and selling the experience.
  • New Year’s 2012
    [Business : Time Management and Productivity] It’s here… what have you already done? 2011 flew by in a flash… and 2012 is here waiting for those who can handle what she brings.
  • Chocolate Covered Kinjo And A Bowl Full Of Marketing Ideas
    [Business : Marketing] Happy New Year! We went out for Sushi the other night at my favorite place, Kinjo Sushi & Grill. We had to wait for 15 minutes (on a Tuesday night), but it was worth it … I LOVE this place.
  • Why And How The H1N1 Flu Shot Impacts Your Business
    [Business : Sales] The media is at it again. Stirring up the fears of a pandemic. Making you think the world is coming to an end with H1N1.
  • Nuking Your Neighborhood
    [Business : Marketing] Fellow Business-Builder, one of my favorite types of businesses to work with are the local brick-and-mortar ones you see on every corner. Why? Because it’s real simple to take the type of marketing techniques we talk about here … and make them work in a local market.
  • Cheap Marketing That Works…
    [Business : Sales] Let’s talk about inexpensive ways to get to your buyers: Are you leveraging community newspapers? And yes, this does apply if you are in a business to business market.
  • Million Dollar Marketing For Beer Budget Marketers…
    [Business : Time Management and Productivity] I looove to learn! And I hope you do too. Creating success also means developing an insatiable appetite to learn about all kinds of varied subjects – marketing being the main one for small business owners.
  • New Years Success For Those Tired Of 2011
    [Business : Time Management and Productivity] It’s almost here… what have you done? 2011 is flying by in a flash… and 2012 is here waiting for those who can handle what she brings.
  • Marketing Quick Hits
    [Business : Sales] I wanted to start a series of quick-hit tips to help you get better results in your marketing. These are some of the top things you need to understand moving into the new year and the new mindset of today’s buyers:
  • Proof Positive That A Marketing Failure Can Lead To Success
    [Business : Time Management and Productivity] A couple weeks ago a client of mine was going to test a marketing campaign I had prepared for him. For this campaign we were marketing to renovation companies, small homebuilders, roofing companies, siding companies etc.
  • Failing Your Way To success
    [Business : Time Management and Productivity] What will you do if things don’t turn around fast? Bad trend. Bad trend. I feel like scolding the economy right now.
  • “The Italian Feast and YOU”
    [Business : Marketing] My business partner for Entrepreneur MoJo, Trevor ‘Toecracker’ Crook, wrote this article today. Its important you read it for a couple reasons:
  • Internet Marketing Gone Stale? Maybe It’s Your Attitude…
    [Business : Marketing] Heard it all before? Ya right…I always get a kick out of people that are in their own business and tell me they’ve heard it all before.
  • Right Message… Right Market
    [Business : Time Management and Productivity] Two success stories to share with you on advertising effectively. SUCCESS STORY #1 – Network Marketing Money Machine
  • Are You Letting Your Customers Fill In The Blanks?
    [Business : Sales] One place where a lot of people go wrong with their marketing message is that they forget to tell a complete story. They allude that there is something more the customer needs to know.
  • Entrepreneurs: Get Your BHAG Going With This…
    [Business : Time Management and Productivity] Is stubbornness costing you a fortune? I am the first person to admit how pig headed I am.
  • The Catalog That Started A Cult
    [Business : Sales] Where else will you find … “As my boat sank into the Zambezi” Fellow Business-Builder, The J. Peterman catalog is a masterpiece of mixing romance and storytelling,
  • Richard Branson Does This In His Marketing… Do YOU?
    [Business : Time Management and Productivity] One of the easiest ways you can build your business and stand out from the clutter is to create highly memorable promotions. Virgin Mobile loves to leverage Richard Branson’s passion for adrenaline… and has made November 19th National Fearless Day.
  • A Simple Way to Get Attention
    [Business : Marketing] If you haven’t heard of J. Peterman… where have you been? J. Peterman is an exceptional example of marketing done right. No where else will you be romanced by a pair of shoes… or taken to another world by a lamp.
  • Good News… People Are Buying Less
    [Business : Management] Most people look at that as a bad thing. I personally see it as an opportunity for you and I to step up to the plate and come out a winner.
  • Comfort Zone Warning
    [Business : Time Management and Productivity] One of my biggest pet peeves in marketing is the inability for entrepreneurs to step outside of their comfort zone. I consult with, and write sales copy for, business owners from all over the world.
  • Dale Carnegie… Master Writer?
    [Business : Time Management and Productivity] Was Dale Carnegie a Master Copywriter? A man whose legacy will live forever. A man who has changed millions of lives worldwide. And a man who has more of a grasp on the true art of copywriting than many would ever recognize!
  • The _____ Fast Way To Boost Your Sales By 163%
    [Business : Sales] In this issue: * The dinner campaign that broke all kind of sales records * Getting a 50% response rate to a one time mailer …
  • Money Making Wealth Trees
    [Business : Marketing] In your promotions you need to build a solid foundation that continues to grow year after year with a little effort. Many entrepreneurs feel lost on where to start promoting their business. This is one way to guaranteed growth in your business.
  • Professional or Tabloid Style Ads… Which Won?
    [Business : Marketing] A couple years ago, I was hired by a large firm whose sole job was lead generation. They would find unique niches to go into, create web pages for capturing the persons name and contact information, and drive a ton of web traffic at their capture pages.
  • Lead Generation In 16 Easy Steps
    [Business : Marketing] Yet again, a simple 4 hour project has returned major rewards in just a few weeks. This simple strategy works in every possible industry and country imaginable.
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