SEO Predictions for 2014

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Author: Jasmine Bilimoria

Jasmine Bilimoria

Jasmine Bilimoria is a research writer and contributor with Value Hits. Value Hits. Based in the heart of Mumbai, ValueHits is an established SEO firm in India.

SEO is a constantly evolving, and every year a new Google algorithm changes that keeps all businesses on their toes, and stay on top of their SEO strategies. You cannot predict a change in the Google algortihm, but the most successful businesses will follow the emerging trends and will adapt accordingly to optimize their Internet marketing strategies. There are no perfect fit solutions when it comes to SEO, but staying tuned with the best practices can ensure your content and websites rank higher in search engine results pages (SERPs).

Google is constantly trying to improve its local search, whether it is changing the order of the localized 7-pack or introducing a new carousel. This can make it challenging for the SEO people. Consulting a SEO firm in India can make it easy for you.

What can we expect in 2014?

# 1

Google has been pushing its Google + sibling since a long time now. So, now you know why you will get extra privileges when you take your business activities to Google+. Make sure you update your Google+ account regularly.

# 2

The rise of the structured data (Schema) along with wide spread of rich snippets is in for 2014. The rich snippets help decrease the click-through rate in the SERPs (search engine results pages) and quickly informs the searchers about the best site that suits them.

#3

There have been hyper location citations lately from every business in the very same geographic location and industry. You will have to find citations beyond Super Pages and Yellow Pages. Try to look for them in every local associations and organizations. This is easy, but in case it gets tough, get in touch with the business owner. They will also appreciate your research.

# 4

Make sure your local business has a responsive website. Google has advocated to use a responsive framework to keep all data and information on the same URL.

When you create a separate mobile website, you will need to increase your SEO efforts as now you have two separate websites on two different urls. Instead, create a mobile website with a responsive framework.

# 5

A business owner has to rank in multiple cities. It has become increasingly difficult to get the first page listing for a city +keyword combination, if your business is not physically in the city. The 7 pack can be almost off limits, but below the 7 pack are becoming highly specific to a locale.

Make it a point to optimize the business in the city with the address located first, later you can target the other cities.

In short, keep a close watch on these trends in 2014. SEO is constantly changing, and this is what we can expect this year. If you still want to be updated, leave the job to a established SEO firm in India to do the needful. You will get in touch with a good SEO firm in India for attractive packages

Jasmine Bilimoria is a research writer and contributor with Value Hits. Value Hits. Based in the heart of Mumbai, ValueHits is an established SEO firm in India.

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