Doing What You Hate In Marketing

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Author: Troy White

Troy White

Troy White is a top marketing coach, consultant & direct response copywriter based in Calgary, Canada. He has a powerful approach to growing small businesses and entrepreneurial run ventures on a budget. His free Cash Flow Surges blog shares tons of great strategies at his main blog.

I am working with a business person who is VERY resistant to change in their business. They typically use very graphically pleasing web sites and promotions - with little thought to the content or sales approach they are taking. They hesitate to ask their clients to pay for things (and like giving things away).

They have a fabulous group of clients that are very targeted and very passionate.
And yet, they are barely paying the bills.

So, I explained to her that she needs to "train" her clients (after all it's in their best interest also) that they need to pay for products and services to take their own businesses to the next level.

The best way to train them?

Long copy promotions and more promotions.

What a battle it is to get her to change her mind... but(slowly but surely) she is coming around. We are doing her first 2 promotions this week with many more to come.

Are YOU hesitant to try new things?

Do you stay in constant contact with your clients?

Do you ask them to invest in more products and services?

Do you give them good reasons to invest?

Do you bring your personality to the forefront in your marketing?

Do you put more emphasis on how "pretty" your promotions are than on how well the promotions do?

You MUST change things up every once in a while to find out what works. Your clients like seeing new things, new promotions and new ideas from you.

If you don't do it - your competitors will.

Get away from doing things they way they've always been done... try some new approaches. Make sure you measure how well they do.

If they outperform your old - you got it.

If they don't try something else until you do find something that outperforms your old ways.

Try it - your bank account might like it!

To your success, Troy White PS: Discover how to make your cash flow surge with the street smart marketing tools at my blog You also get one of my favorite case studies of marketing done exceptionally well, The Million Dollar Lobster Report when you sign up for updates on my blog. Discover how two young twenty-something year old brothers turned a simple lobster sale into a million dollar business in just 3 months!

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