{"id":991,"date":"2018-05-29T11:15:59","date_gmt":"2018-05-29T15:15:59","guid":{"rendered":"https:\/\/www.articlez.com\/blog\/?p=991"},"modified":"2018-05-29T11:45:27","modified_gmt":"2018-05-29T15:45:27","slug":"getting-on-google-page-1-is-not-your-final-goal-heres-why","status":"publish","type":"post","link":"https:\/\/www.articlez.com\/blog\/2018\/05\/29\/getting-on-google-page-1-is-not-your-final-goal-heres-why\/","title":{"rendered":"Getting On Google Page 1 Is NOT Your Final Goal – Here’s Why"},"content":{"rendered":"

A Question Often Asked \u2026 Especially From Our Smaller-Scale Customers<\/span><\/h2>\n

\"getting<\/p>\n

Although at Articlez.com our main focus is on content and content marketing, we also get a fair amount of questions from our customers who need help with their site SEO. One of the questions often asked by our smaller-scale customers is this: “I know I don’t have the huge budgets available for SEO that the big dogs do. Can I still see a benefit from doing organic SEO with a smaller budget?”<\/em><\/p>\n

Here’s our answer: Yes! You can still see ranking improvements with a smaller monthly cash outlay, but you need to understand that simply getting on page 1 in Google is not the final goal<\/strong>.<\/p>\n

Why Isn’t Being On Page 1 In Google The Final Goal?<\/span><\/h2>\n

To answer this question, we want to give you some statistics from an analysis<\/a> done a few years back, that correlated the relative positions of websites with the amount of traffic share they receive in that position. Here are those numbers:<\/p>\n

[table id=2 \/]<\/p>\n

In broad outlines, you already know this — that being on page 1 of Google will get your site more traffic from the SERP’s. But let’s dig a bit further<\/strong>\u2026 The implications are startling!<\/p>\n

Suppose you have a site you are trying to rank better, and after diligent work you get it to go from position 15 (the middle of page 2 in the SERP’s) to position 5 (the middle of page 1).<\/p>\n

That’s 10 position changes<\/strong> — in a positive direction! Congratulations!<\/p>\n

But don’t break open that bottle of champagne just yet.<\/em><\/p>\n

\"getting
Getting On Page 1 – Not Your Final Goal!<\/figcaption><\/figure>\n

You may very well find that, despite those tremendous position changes, that your site traffic has not picked up much at all<\/strong>.<\/p>\n

And the chart above tells you why<\/span><\/em> — An advance in the SERP’s from position 15 to position 5, will only give you a net increase of 5.7% in traffic from the SERP’s (from 0.4% to 6.1%)<\/em>.<\/p>\n

But suppose your competitor<\/em>\u2026 Gets their site to move from position 5 (where your site now sits) to position 1. That’s a 26.4% increase in traffic from the SERP’s, due to the position change (from 6.1% to 32.5%)<\/em>. They have only gone up 4 positions in the SERP’s, whereas yours went up 10 or so, but their traffic increase was about 4-5 times the increase you saw<\/strong>.<\/p>\n

Don’t Get Discouraged! But Do Get Your Brain Wired Right!<\/span><\/h2>\n
\"getting
Better Rankings Only Mean More Traffic When You Are At The Top<\/figcaption><\/figure>\n

All of this we mention, not to discourage you, but to help you with your strategizing, so that you know — ahead of time — where you will need to be.<\/p>\n

Through effective SEO tactics, you will, over time, begin to see various pages of your site begin to float up in the SERP’s, higher and higher.<\/p>\n

But the significant<\/strong><\/span> organic SEO benefit (increased traffic through the SERP’s)<\/em> will only come if you have a total commitment to securing one of the 1-3 slots on page one.<\/p>\n

And yes, it can often be done even with modest budgets, but your heart — and pocketbook<\/em> — has to be in the game for the long-haul. And once you get a top slot, you’ll have to defend it, so the SEO efforts will not stop, they will need to ongoing.<\/p>\n

Proper planning on your part, as a reflection of having the right expectations and goals, will get you to the top. And we’re here to help you get there. Are you ready to do this?<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

A Question Often Asked \u2026 Especially From Our Smaller-Scale Customers Although at Articlez.com our main focus is on content and content marketing, we also get a fair amount of questions from our customers who need help with their site SEO. One of the questions often asked by our smaller-scale customers is this: “I know I […]<\/p>\n","protected":false},"author":1,"featured_media":992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[343],"tags":[],"yst_prominent_words":[951,966,958,952,969,968,960,962,458,947,950,83,963,959,961,964,399,953,965,957],"class_list":["post-991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-website-content"],"_links":{"self":[{"href":"https:\/\/www.articlez.com\/blog\/wp-json\/wp\/v2\/posts\/991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.articlez.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.articlez.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.articlez.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.articlez.com\/blog\/wp-json\/wp\/v2\/comments?post=991"}],"version-history":[{"count":5,"href":"https:\/\/www.articlez.com\/blog\/wp-json\/wp\/v2\/posts\/991\/revisions"}],"predecessor-version":[{"id":1000,"href":"https:\/\/www.articlez.com\/blog\/wp-json\/wp\/v2\/posts\/991\/revisions\/1000"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.articlez.com\/blog\/wp-json\/wp\/v2\/media\/992"}],"wp:attachment":[{"href":"https:\/\/www.articlez.com\/blog\/wp-json\/wp\/v2\/media?parent=991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.articlez.com\/blog\/wp-json\/wp\/v2\/categories?post=991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.articlez.com\/blog\/wp-json\/wp\/v2\/tags?post=991"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.articlez.com\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}