{"id":374,"date":"2017-08-08T15:12:04","date_gmt":"2017-08-08T19:12:04","guid":{"rendered":"https:\/\/www.articlez.com\/blog\/?p=374"},"modified":"2017-09-27T01:49:45","modified_gmt":"2017-09-27T05:49:45","slug":"what-makes-effective-content-effective","status":"publish","type":"post","link":"https:\/\/www.articlez.com\/blog\/2017\/08\/08\/what-makes-effective-content-effective\/","title":{"rendered":"What Makes Effective Content “Effective”?"},"content":{"rendered":"

In our continuing series on “Content Marketing” we now come to the $64,000 question<\/span> — Everyone in the field admits that you need to put effective content out there. Effective content is the cornerstone of Content Marketing. But that begs the question: Just what is “effective” content?<\/span><\/p>\n

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Same Animal – Different Face<\/h2>\n

“Effective” content looks — and behaves — differently, in different contexts, in different niches\/industries.<\/span><\/p>\n

For example, a set of company tech spec sheets might be effective (think lots of downloads<\/span>) for reaching site visitors and searchers who might be researching a laptop purchase.<\/p>\n

On the other hand, those contemplating the purchase of the latest best-seller will be interested in another type of content — reviews of those who have already read it.<\/p>\n

There is no one type of content that works best in all situations, for everyone, for every type of audience, or even the same person at different stages of the sales\/marketing funnel.<\/span><\/p>\n

Another thing: Effective content is not just about getting one thing right, but about getting the whole picture<\/span> in mind.<\/p>\n

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Spring Is In The Air — Let’s Go to the (Baseball) Game<\/h2>\n

Yep, Spring is just around the corner here in my neck of the woods, so I thought that for this article I would use scoring in Baseball to provide structure for this article. So, just how do we round those bases and score a home run with truly effective content?<\/p>\n

First Base<\/span>: Effective content is based on the right understanding of your target audience and their needs and concerns.<\/p>\n

Second Base<\/span>: Effective content is content presented in the best format\/type.<\/p>\n

Third Base<\/span>: Effective content is targeted at the right audience channel.<\/p>\n

Home Run<\/span>: Effective content is content that provokes the right response from your target audience.<\/p>\n

Let’s explore this in more detail\u2026<\/p>\n

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Getting to First Base: Correctly Understanding Your Audience Needs and Concerns<\/h2>\n

You have to get to first base\u2026 well, um\u2026 FIRST. Unless you understand your audience correctly you can’t choose a correct format or channel for your content.<\/p>\n