Spring is Here and Marketing Opportunities Abound

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Author: Troy White

Troy White is a top marketing coach, consultant & direct response copywriter based in Calgary, Canada. He has a powerful approach to growing small businesses and entrepreneurial run ventures on a budget. His free Cash Flow Surges blog shares tons of great strategies at his main blog.

Spring is here and opportunities abound. Gotta love this time of year. Everyone is happier it starts getting beautiful outside (somewhere I am sure, just not here today and the holiday seasons are starting to show themselves. Spring holidays. Summer holidays.

All the perfect opportunity for you to be in touch with your prospects and clients. Right now is when you need to be out there in front of your clients noses – showing them exactly why they should trust you and shop with you again (especially when their minds are on everything else BUT buying from you).

This is on top of your efforts to attract new clients. How to Maximize Your Marketing Results with 2 Easy Steps

1) First thing you need to do is make them an offer they can’t refuse. And the easiest way to do that is to bundle your products and services in new “packages” that are not available at any other time of the year. Why?

Because they are looking for a deal. A deal they can’t find anywhere else – and it doesn’t mean the cheapest price either… it means the most attractive offer.

Do you have multiple products and services? Have you created an inventory of your products and services? Do it – right now the results will amaze you.

List off every product, service, report, package, or incentive you have for your clients. Then fit like-minded products together in a few different ways – have a Silver, Gold, and Platinum package arrangement ranging from inexpensive to medium ticket price to high end price tag.

For example, maybe you run a massage business. You could offer a 60 minute massage, a book on at-home- stress-relief, an audio complete with soothing music, massage oil for at home use, and a couple nice candles to top it off.

Let’s say you price this at $75 – which is the perfect price point for many lower end gifts – package it up nicely with gift certificates on nice paper, a basket, wrapped up professionally.

Your gold offer – monthly massages for 6 months, free spa products, the book as above – plus one more on creating your own spa at home, the candles and oil also included, plus a nice pair of slippers for lounging. Price tag – $500

Your platinum – 12 months worth of massages, all of the above, plus a facial and pedicure every other month (done by someone you subcontract with). This for $750. This gives you 3 very nice packages that you can offer your clients… packages that are not available at any other time of the year.

Bundle them up real nice and have them wrapped up like a pro – and you will make a very attractive offer for your clients that are looking for simple gifts they can buy – right up to the husbands who will pay the big ticket price tag knowing that the gift they are giving their wife will be very much appreciated for the next 12 months.

2) After you have your bundle created – then you need to get the message out. First – tell your existing clients – they are much more likely to buy than someone who has never bought from you before.

Then, your past clients who haven’t bought from you in a while. Chances are good; they haven’t bought from you because they haven’t heard from you. So remind them you are around and you want their business. Last, spread the word to potential customers.

How do you get the word out? Postcards – simple – easy – great way to drive traffic to your holiday bundle sales page. Direct mail – send them a simple letter to tell them what kind of special deals you have put together for them this year. Phone calls – call all the customers and prospects that you have their numbers. Personalized faxes to people who have bought from you before. Facebook Fan Pages and profile updates. Facebook ads. Google ads. Email marketing campaigns. Joint ventures.

Paid print advertising (yes, they do still work and they can bring you more quality leads per dollar than online. It is YOUR job to find every avenue that works to bring you leads. Ignoring print media is a big mistake but is your choice to make). Web pages announcing your holiday offers – the graphics on your main page lead them to your sales page for the bundles.

A Warning Though. if you are going through all this effort and work to improve your holiday sales – you had better make sure your message is done right.

- The web page sales pitch you use must convince them to buy.
- The sales copy you use must compel them to take action.
- The image you are portraying to your clients and prospects
 must show them you know what you are doing – and will treat
 them with the utmost of respect.

Now is the time to get busy! Your clients and prospects are just as excited about spring and summer as you and I. So you need to get out there and pump up the fun you can offer them. Make it fun. Make it memorable. And last, make your message one they are glad to share with others!

To your success, Troy White PS: LAST CHANCE – this is the last week of the special bundle I am offering. My entire Wild West Wealth 2-year long campaign was based on the Wild West and the Gold Rush. It was fun and easy to find material to use in my articles, and resulted in a couple hundred people getting to the event. It also helped make Chris V a multi-millionaire before he was 30 years old. Now you can get all of those audios for a whopping $29! https://responsivedm.infusionsoft.com/saleform/nathnisf PS: SPEAKING OF FUN… are you a DOG LOVER? This is a $56 BILLION dollar market in Canada and the US and no one is doing sub-niche marketing like what we are talking about here. I am woofing PUMPED about this! I have something BIG stewing for dog lovers like you and I. This Thursday, I am hosting a webinar that will show you a proven way to improve the health of your dog, while putting some extra cash in your pocket. If you are interested in finding out more, just fill out this form found on my blog - http://blog.smallbusinesscopywriter.com and I will be in touch right away with the webinar details. Discover how to make your cash flow surge with the street smart marketing tools at my blog http://www.blog.smallbusinesscopywriter.com You also get one of my favorite case studies of marketing done exceptionally well, The Million Dollar Lobster Report when you sign up for updates on my blog. Discover how two young twenty-something year old brothers turned a simple lobster sale into a million dollar business in just 3 months!

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