Power Connections in Real Estate Investing

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Author: Gabrielle B Dahms

Gabrielle B Dahms is a real estate professional and a real estate investor with over a decade of experience. She is active in the San Francisco/Bay Area. Gabrielle knows the real estate marketplace, can communicate it, and devise the appropriate strategy with her clients. She is an expert in her field, who listens to her clients and who delivers.

As a real estate investor, one of the most important things to accomplish is to market your business. Real estate investing, like any other business, depends on having customers and before having customers, on locating real estate investment deals. There is, of course, a smorgasbord of options when it comes to establishing a presence.

While you can and should have an off-line presence, such as in cultivating your personal and professional connections, in attending local Chamber of Commerce events, real estate investor meetings and the like, doing only those things is likely hurting your real estate investment business.

An on-line presence is imperative for almost any business now, including real estate investing. Just consider all the activity that happens on E-Bay in regard to locating and selling property. The purpose of marketing is to establish a presence, which includes establishing your brand. Both of these work best when you offer value to whomever you deal with and when your real estate investing business and your brand stand for something powerful.

Okay yes, all of this may sound like a bit of work and it is. Set it all up one step at a time in order to eliminate overwhelm as much as possible. Better yet, find someone on a site like E-Lance to do most of the work for you, unless, of course, you enjoy the work and are good at it.

Social networking has a huge impact on your real estate investing business as it spreads the word of it through media that allow for immediate feedback and provide the opportunity to employ such powerful things as video, audio, special downloads, e-books, and the like. Consider setting up your pages on Facebook, Twitter, Squidoo, as well as starting a blog.

It’s also a good idea to join a couple of professional networking sites, such as Linked In. Once you are signed up on one or several of these sites – start with free accounts – make sure to connect with people and to stay active and in front of them.

Also get recommendations as soon as possible. Testimonials are powerful and will build your business. Just one word of warning here: make sure to maintain integrity and never stretch the truth.

Lastly, there is the question whether you need to have a website for your business. The answer to that depends on a number of considerations. For our purposes here, we’ll answer the question by saying that when first starting out having a website is less important but that down the line, as your business takes off, it is essential. I address this here because it is so easy to get lost in building a website right away and loosing focus. Stay on target and follow your plan.

Connections in general lead to business and represent lead generation in its simplest form. Therefore cultivate them and become adept at utilizing social media. Doing so is essential to your real estate investing business.

This article is one of several in our Anatomy of a Real Estate Deal series. Further titles in this series include: Evaluating Property – Is There a Deal?, Real Estate Exit Strategies, Real Estate Financing: How and Where to Get Real Estate Investing Money, More Important Real Estate Investment Considerations, and The Real Estate Investing Machine (Stay Connected and Repeat).

Please read any and all of them and send them on to the people you like and trust – anyone who has ever considered being a real estate investor or is one now.

Gabrielle B Dahms is an active real estate investor as well as a real estate agent with a decade's experience. She continually educates herself and applies her energy, understanding, knowledge, and love to serve her clients. Follow her on Facebook at http://www.facebook.com/pages/San-Francisco-Bay-Area-Real-Estate-News/161447533871389 and connect with her on LinkedIn at http://www.linkedin.com/in/gabrielledahms

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