How To Profit While You Shop

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Author: Troy White

Troy White is a top marketing coach, consultant & direct response copywriter based in Calgary, Canada. He has a powerful approach to growing small businesses and entrepreneurial run ventures on a budget. His free Cash Flow Surges blog shares tons of great strategies at his main blog.

Here is a great profitable tip for you to use in the next few days while Christmas shopping. I haven't started yet (as usual - usually I start right around December 22nd) but I have been using this for some time and it really will open your eyes.

This one little idea can change the way you run your life and your business.

When you are out, pay very close attention to how stores and sales people sell to you.

> Notice how nice (or nasty) they are to you.
> How do they approach you?
> Do they make your shopping experience enjoyable?
> Would you return to that store?
> Why or why not?
> What could be done better?
> What could they say to guarantee you would go back to shop there?

Simple - right?

Will you try it is more important than how simple it is. Try it.
Every store you visit, every person you interact with in the next few days - ask those questions. Note what starts going through your mind as you window shop and talk to sales people. You will find you have great ideas on how that business could treat their clients better.

Write down the things that turned you off - and the things that turned you on.

What would make you buy from them again?

Now use those techniques in your own business. And in your own life. If the technique you thought of doesn't specifically apply to your business - how could it? How could it be modified to directly help your business improve?

Start applying the ideas you come up with. Write them down if you decide not to use them - they may come in handy at a later time.

In your shopping travels you may just find the idea that makes you and your company stand out from all others.

So pay attention out there.

To your success, Troy White PS: Discover how to make your cash flow surge with the street smart marketing tools at my blog http://www.blog.smallbusinesscopywriter.com You also get one of my favorite case studies of marketing done exceptionally well, The Million Dollar Lobster Report when you sign up for updates on my blog. Discover how two young twenty-something year old brothers turned a simple lobster sale into a million dollar business in just 3 months! http://www.blog.smallbusinesscopywriter.com

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