Marketing Stickiness

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Author: Troy White

Troy White is a top marketing coach, consultant & direct response copywriter based in Calgary, Canada. He has a powerful approach to growing small businesses and entrepreneurial run ventures on a budget. His free Cash Flow Surges blog shares tons of great strategies at his main blog.

Important rules you need to stick to if you want to succeed in your marketing:1) The purpose of your marketing is NOT to showcase your brand, your logo, (it does not need to be for them to buy something, as it can be for them to take some kind of action like visiting a web page to get something for free)

2) You MUST learn how to create compelling offers that get them to take those actions.

3) Each of the marketing campaigns you launch will consist of a minimum of 3 steps. In other words, when communicating with your clients and prospects, you must send at least 3 different pieces to them in order to call it a properly designed campaign (and one that will actually work and help you achieve goal #1 from above)

4) No more cutesy sayings and vague one-liners that say and do nothing that take you closer to goal #1. Again, a cute radio ad is useless if it doesn’t generate you leads or make you money.

5) You will learn how to become a more natural writer, and use those skills to further build on goal #1

6) Your personality in your marketing is your greatest asset. Don’t hide the fact that you are a real live person, like most business owners do. They try and mask the size of their company… pretending to be a big company. Putting your face and personality front and center in all your marketing will do more for your sales than anything else you do.

7) Effective advertising rarely looks like advertising.

8) Effective advertising stops your ideal customer in their tracks and literally forces them to start reading your ad.

9) Effective advertising always has some form of tracking mechanism in place so you know exactly if it is working, or not.

My first few years into copywriting, I had logged 2,000 hours of writing and studying from the masters (I tracked my hours). Since discovering this thing called copywriting, I have a whole new world in front of me. I see why most businesses struggle. I see why people think marketing doesn’t work. I see why most people think advertising is a waste of money. And I see why some companies go on and accomplish amazing things in record time.

I have had the privilege to work with some incredible people, from all over the world. Movie stars. Bestselling authors. Public speakers. Inventors. Real estate investors and developers. Information publishers. All said and done, there are probably 35+ industries I have helped now. And have made them millions and millions of dollars in short periods of time.

Why do I share this with you? Because just 7 years ago I had no idea what marketing was or how it worked. Today, I am an internationally-known entrepreneur who has helped thousands of people turn their businesses around. Every week, my articles go out to thousands of entrepreneurs and small business owners spanning the globe. And I absolutely love seeing the look in a client’s eye when they hit their first grand slam in marketing. The pay doesn’t hurt either.

If I can do it, so can you. I failed English in high school and university. But I quickly discovered that real marketing doesn’t care about proper grammar. As you will see in this article, real marketing breaks many of the rules of proper English.

Yet it works… and the results speak for themselves. I LOVE your comments… good and bad. Let me know what I can do to help you grow your business faster and more profitably.

To your success, Troy White PS: Discover how to make your cash flow surge with the street smart marketing tools at my blog http://www.blog.smallbusinesscopywriter.com You also get one of my favorite case studies of marketing done exceptionally well, The Million Dollar Lobster Report when you sign up for updates on my blog. Discover how two young twenty-something year old brothers turned a simple lobster sale into a million dollar business in just 3 months! http://www.blog.smallbusinesscopywriter.com

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