Marketing Movies… With Real Success In Advertising

Author Bio

Article Length: 398 words - Comments (0)

RSS Feed:

Author: Troy White

Troy White is a top marketing coach, consultant & direct response copywriter based in Calgary, Canada. He has a powerful approach to growing small businesses and entrepreneurial run ventures on a budget. His free Cash Flow Surges blog shares tons of great strategies at his main blog.

One of the best movies ever… especially if you own a business… or want better results from your advertising.

If you haven’t seen Crazy People with Dudley Moore and Darrel Hannah yet – get it!

I am on my… ahhhh…. 10th time through it by now.

Every time I watch it – I pick up on something new (ok – maybe just have a great laugh every time).

Dudley Moore stars as Emory Lesson, an advertising genius who ends up in an insane asylum.

What made him “crazy”?

Emory had enough of creating phony advertising and hypy garbage (none of that on the web now, is there?) and decides to create his own campaigns that tell… the truth.

Advertising with truth – what a concept!

Since sex sells, Emory crafts an explicit ad campaign consisting of unadorned sexuality… “Jaguar-For men who want .... jobs from beautiful women they hardly know”

His colleagues take such great offense to the honesty in the ad – they decide he is now unfit and commit him to an asylum.

Undoubtedly, he fights it – but soon settles in to find a beautiful new friend Kathy (Daryl Hannah), and bunch of whacky misfits that are eerily comforting to his new home life.

Where it starts getting really good is when his ad agency accidentally runs a bunch of his “honest ads” and finds that consumers absolutely LOVE them – and buy the products being sold in droves.

Emory also finds that the crazy people are natural-born advertising geniuses… and a new business is born. Honest Ads being creating out of an insane asylum. And they are major hits. The ads hit home run after home run… and the laughs are great. A few more ads in the movie…

“Metamucil- It helps you go to the toilet. If you don’t use it, you will get cancer and die.”

“Porsche-It’s a little too small to get laid in, but you get laid the minute you get out of it.”

“Come in Jamaica”

Needless to say – if you are in marketing and want to pick up an idea or two on creating more effective advertisements… watch this movie.

The truth behind it is real – people want honesty – and will buy when it is given to them.

My highest recommendation.

Pick up a copy and watch it soon – your bank account will thank you.

To your success, Troy White PS: Discover how to make your cash flow surge with the street smart marketing tools at my blog http://www.blog.smallbusinesscopywriter.com You also get one of my favorite case studies of marketing done exceptionally well, The Million Dollar Lobster Report when you sign up for updates on my blog. Discover how two young twenty-something year old brothers turned a simple lobster sale into a million dollar business in just 3 months! http://www.blog.smallbusinesscopywriter.com

Category RSS Feed:

Recent Visitors Were From:

Morrisville River Forest Miamisburg Mission Coshocton Saraland Alaska Rochester Covina Bellingham Compton Tarrytown Mendota Heights Bardstown Lino Lakes Gallatin Maple Grove Elmwood Park Elk City Santa Fe Borger Windsor Springfield Sweetwater Darien Watertown Tulsa South Dakota Reidsville Waltham Brentwood Westfield Tallahassee Denton Keizer St. Augustine Bedford Ringwood New York Trenton Newark New Brunswick Albany Lake Oswego Dover Ohio San Leandro McPherson Oxford Ozark Lumberton Stillwater South Ogden Havelock Massapequa Park Alliance Marion Boone Natchez Thibodaux Florida Marion Spokane Poughkeepsie Newburgh Jackson Marshall Guam Lincoln Park Roy Bellevue Madisonville St. Marys Hawaii Princeton Warren Shelbyville District of Columbia Larkspur Monterey Park Garner Tucson Illinois Buford Mississippi North Charleston Cambridge Bradenton Montrose Lodi Marion Detroit Canton Knoxville Sioux Falls Fremont Athens-Clarke County unified government (balance) Hopatcong Owosso

Most Recent Articles From the Business » Sales Category:

Most Viewed Articles in the Business » Sales Category:

Search Articlez.com

advertising genius , metamucil , creating phony advertising , advertising geniuses , ad agency , creating more effective advertisements , crazy people with dudley moore and darrel hannah , highest recommendation , marketing , better results from your advertising , porsche , business , advertising with truth