Could You Do Something Like This?

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Author: Troy White

Troy White is a top marketing coach, consultant & direct response copywriter based in Calgary, Canada. He has a powerful approach to growing small businesses and entrepreneurial run ventures on a budget. His free Cash Flow Surges blog shares tons of great strategies at his main blog.

A fantastic way to build a following is through video posts for your clients. Simple video clips sharing secrets of your industry – ratings of competitive products – how to guides on video – how to order videos (proven to boost some online site response by 50% or more) – how to use your product or service – etc.

The more you can get your prospects and clients listening to you, the more devoted they will become.

Wine connoisseurs are seriously devoted to their hobby. Some will take it slow to start – then go into it head first and credit cards in hand… others just dive in without regard to taking it slow.

Have a look at the video on this site… it came from a client of theirs… and imagine how much good will this is doing for this business!


After you watch this – think about how you could implement video – or just audio into your marketing mix. Maybe you interview other experts in your field and post the interviews on your site (on a secret page only your newsletter subscribers know about).

You could post your videos to

You could put a number of videos on a dvd and mail it out as part of your marketing efforts.

You could have competitions for your customers to create their own videos (like this one ( – the best one wins a years worth of purchases for free – or a free flat screen tv – or a free (fill in the blank here – but make it good and worthwhile).

Get creative with this!

By the way – if anyone knows of an expert in jewelry – preferably one who has a deep voice with an accent – we need to talk. I have a potential project for them.

To your success, Troy White PS: Discover how to make your cash flow surge with the street smart marketing tools at my blog You also get one of my favorite case studies of marketing done exceptionally well, The Million Dollar Lobster Report when you sign up for updates on my blog. Discover how two young twenty-something year old brothers turned a simple lobster sale into a million dollar business in just 3 months!

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